The Care and Nurture of Readers

Marketing doesn’t have to drain your creativity or make you want to run screaming in the opposite direction. If you’re ready to take your relationship with your readers to the next level, join me in The Care & Nurture of Readers Small Group this winter. This course will be more in-depth than the free webinar.

Over four sessions in a small group setting, you’ll master the tools to care and nurture your current and future readers. Our focus will be on filling your 2023 website/blog, newsletter and social media calendars. Each author will leave the class with a doable marketing strategy for the year to care and nurture readers.

Here’s what one attendee had to say about the fall Care & Nurture of Readers Small Group:

“You are the bomb! Seriously, thank you for this course. Because of what I’ve learned, I’ve been able to figure out my social media and newsletter strategy and plan ahead, leaving me more time to write.”

Each session will be recorded for viewing at your convenience if you miss a session (or to re-watch!). The live sessions will allow for Q&A as well as going over the material. You can attend either the Monday evening session or the Friday afternoon session.

Session 1: Content is King. You’ll learn how to develop an editorial calendar tailor made for your writing (and why this is important).

  • Monday, February 6, 7:30 p.m. to 8:30 p.m. Eastern
  • Friday, February 10, 2 p.m. to 3 p.m. Eastern

Session 2: Taming the Social Media Beast. You’ll discover what to post and how to find time to social media, plus what type of posts do best for which social media.

  • Monday, February 20, 7:30 p.m. to 8:30 p.m. Eastern
  • Friday, February 24, 2 p.m. to 3 p.m. Eastern

Session 3: Loving Your Newsletter Subscribers. You’ll learn the importance of engaging your newsletter subscribers with cross promotions and author giveaways, and those little extras that turn readers into super fans.

  • Monday, March 6, 7:30 p.m. to 8:30 p.m. Eastern
  • Friday, March 10, 2 p.m. to 3 p.m. Eastern

Session 4: Building Your Tribe. You’ll get tips on how to build your subscribers through contests you run yourself (and how easy these are to do) as well as ways to delight your readers.

  • Monday, March 20, 7:30 p.m. to 8:30 p.m. Eastern
  • Friday, March 24, 2 p.m. to 3 p.m. Eastern

You’ll receive hands-on help in crafting your strategy during our small-class Zoom meetings, as well as a one-on-one session with me to finalize all the ingredients in your customized care and nurture readers plan after the class ends. I’m offering this four-session course, plus an individual session with me, for only $149.